Strategic Branding
Are customers lining up for your products or services?
The Strategic Branding module is based on the latest principles behind developing your brand in a systematic and strategic manner that avoids the following pitfalls or “Comfort Traps”:
- Comfort Trap 1: “Strategic Planning.”
- Comfort Trap 2: Cost Orientation.
- Comfort Trap 3: Self-doubt.
Strategic Branding
Total Lean Management Software walks your management team through the latest process for uncovering and articulating the value proposition for your customers that will have them lining up at the door for the needs that your products or services can meet better than anyone else.
The Strategic Branding module walks management through a 7 step process that will result in better decisions about how to create the needed connections between what is driving customer purchasing decisions and how the company communicates the value propositions that meet those needs.
STEP 1: Know Your Audience and Define the Customer
STEP 2: Category Brand Landscape
STEP 3: Competitive Landscape
STEP 4: Who Are We?
STEP 5: Value Triads
STEP 6: Branding
STEP 7: Testing
Self-doubt is the biggest brand killer
Strategic Branding Software
Comfort Trap 1
“ Strategic Planning” Mistaking planning for strategy is a common trap. Even board members, who are supposed to be keeping managers honest about strategy, will fall into it. The basis of this trap is thinking that overly gravitates towards planning what is affordable along with projects that are within the company’s comfort zone of controllability.
In contrast, The TLM Strategic Branding process forces thinking that is customer focused and drives innovation and change when it’s obvious that failing to do so risks failing to meet the needs that are truly driving your customers purchasing decisions.
Comfort Trap 2
“Cost Orientation” As projects and initiatives get established that are mostly the front end of next year’s budget, the company starts to take over the role of “customer” as decisions are made about which resources are needed for each project.
In contrast, The TLM Strategic Branding process forces a Customer Orientation that systematically guides management into the deeper, data driven insights into what the company’s brand needs to accomplish in order to convert interest into purchases.
Comfort Trap 3
“Self-Doubt” In order to succeed at creating a strategic brand, management must stay diligently focused on the customer through verifiable information and face the true gaps between their product or services, what the customer wants, and what the competition is already providing.
Facing these gaps is challenging for anyone’s psychology and a courageous mindset is required to face them all and overcome them with imagination and innovation.
The TLM Strategic Branding process gives managers a framework that improves the comfort level needed to venture into the unknown and use imagination and innovation to address the value proposition gaps that the brand needs to address in order to stay competitive and improve market share.
Easy Navigation with Fusion Technology Integration
Fusion Technology is what happens when information integration creates a higher-level management system beyond individual workflows. TLM Strategic Branding software incorporates this technology by integrating with other TLM solutions to create a Total Lean Management Software approach that provides all stakeholders with a picture of inter-related QMS Software events across your entire organization.
It also serves to create the foundation of your company’s digital landscape which saves you as much as possible from purchasing disconnected stand alone software, and provides the technical support for integrating other information systems when necessary.
Nothing Falls Through the Cracks
All TLM software modules are rolled up to a user specific dashboard and summaries of each user’s dashboard can be automatically emailed to ensure QMS activities are scheduled and prioritized accordingly.
In addition, the TLM dashboard helps users navigate to where tasks are performed, making it easy for new users to adopt the software without having to pay for extra training before being able to put TLM software to work for your company.
Why Do I Need Strategic Branding Software
The magic behind this module is in using the company’s brand as the focal point for strategy, planning, and actions. In doing so, the company is forced to coordinate and synchronize all the elements that are affecting your customer’s purchasing decisions, and therefore the company’s bottom line.
The TLM Strategic Branding software module will allow you to:
- Access the brand strategy and identity frameworks used to build the world’s best brands.
- Find a place in the market for your brand to successfully compete, perform and grow.
- Develop simple, strategic plans to grow your brand’s familiarity, popularity and appeal.
- Find value propositions that attracts, excites and motivates your target audiences.
- Build a strong, distinct brand identity designed to effectively capture audiences and drive your brand strategy.
- Create impactful visual identity (brandmark, color palettes etc.) based on color psychology and proven brand logo insights.
- Uncover the most common brand traps and failures, along with the tips and tricks to brand performance.
There is Only One Type of Quality Management System
Yours!
Over the last 20 years TLM has discovered a very basic truth when it comes to information management systems such as your eQMS, no two companies have the exact same needs.
In fact, the two biggest risks in the software selection process is either selecting software that is not flexible enough to manage information that is unique, and important to your workflow, thus forcing work arounds, or other concessions that effectively add waste to your business.
The other mistake is getting stuck with comprehensive, but inflexible quality management solutions due to their web based cloud hosting design, which forces a one size fits all approach to meeting customer needs.
And while one size might fit some, it might not fit all your needs when in the long run your understanding of those needs evolves and improves.
Total Lean Management Software, by definition, recognizes this fact, and addresses quality management solutions through a dual technology, upstream / downstream user landscape approach to meeting the needs of both your upstream and downstream user types. This is combined with our tiered approach to addressing newly discovered customer needs, making sure the software works in alignment with your business systems the day after your purchase, and for all the years ahead.
TLM Workflow Support:
Custom fields
Allows you to adapt the software to your company’s terminology.
System Settings
Allows you to choose which features are applied to your process.
Rapid update cycles
Incorporating employee feedback into the continuous improvement cycle creates a synergistic effect on moral, engagement, and productivity.
Development Projects
This capability provides insurance that your system will never leave you stuck after discovering unknown needs after implementation.
High levels of interlinking
By implementing and combining modules in way that might be unique to your business or work flows.
World class customer support
Evolution is a team effort, and the whole team behind TLM enjoys helping companies comply with regulations, manage risk, continuously improve, and maintain a steady growth rate.
Help Files can be Linked to your Controlled Work Instructions
This unique TLM feature allows you to link individual screens in TLM to your own controlled procedures or work instructions for that area of the software (if needed)..
Why TLM is your Best QMS Software Choice
TLM Delivers Your Solution
Out of the box, or with a few customizations, our QMS Software is backed by a 100% success rate for over 2 decades getting companies ISO certified on the first try!
If you have any questions or want more detailed information, do not hesitate to call us (866) 209-6896.
“TLM Customers are always our top priority” -David Smithstein, CEO
“In the 10 years that we have relied on TLM to manage our quality documents, it has grown to become the core of our QMS. Our QMS has been audited by BSI, TUV, SAI, FDA, Canada Health and CDPH . We survived all of those audits and emerged a better company. Thanks, David!”
Jim Klett
“EXCELLENT customer service! Without fail, David has responded to every question, email and phone call within a few hours. He is great to work with and always willing to help… TLM is a one-stop shop for all of our QMS needs … The training videos on the website are helpful- keep them coming!”
Allison Getz
“Very helpful in fine-tuning the software/reports to meet our specific needs for audits, even ones requested the day before the audit. The software is straight forward for use, we have 8 personnel in two different locations using it seamlessly … The best customer support I have ever used.”
Stewart Denham
Quality Integrated with Efficiency
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